Take a look in your local machine's file system, where Microsoft
applications reside, for an idea of how Microsoft names executable files.
Generally, the file names are fairly short, probably due to the limitations
of the OS regarding the total length of a file path. As for assemblies,
their names are sometimes longer, and sometimes include periods to indicate
namespaces, probably for clarity, and because they reside in the GAC, which
is a known path that is short in length (C:\Windows\Assemblies). See the GAC
for examples.