Hi CV,

This is just one way.  You can build your own Setup.Exe and call the
install and then call your products EXE to launch your application.

Also, check out the below websites:
http://msdn.microsoft.com/library/default.asp?url=/library/en-us/msi/setup/h
ow_do_i_use_a_custom_action_to_launch_an_installed_file_at_the_end_of_the_in
stallation.asp

http://msdn.microsoft.com/library/en-us/msi/setup/adding_a_control_event_at_
the_end_of_the_installation_to_run_launch.asp

http://msdn.microsoft.com/library/default.asp?url=/library/en-us/msi/setup/a
uthoring_the_launch_custom_action.asp

http://msdn.microsoft.com/library/default.asp?url=/library/en-us/msi/setup/a
dding_launch_to_the_customaction_and_binary_tables.asp

Cheers,
Tim Macaulay
Microsoft Corp.
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